Digital Marketing
CTR Calculator
Click-through rate (CTR): clicks as a percentage of impressions for ads, emails and search results.
CTR = Clicks ÷ Impressions × 100
Also called click through rate · ctr formula
Marketing & Growth · 11 calculators
Digital Marketing Calculators
CTR, conversion rate, CPC, CPM, CPA, cost per lead, ROAS, ROI, customer acquisition cost and marketing budget.
Digital Marketing
Conversion Rate Calculator
Conversion rate: conversions (sales, sign-ups, leads) as a percentage of visitors or clicks.
Conversion rate = Conversions ÷ Visitors …
Also called cvr calculator · website conversion rate
Digital Marketing
CPC Calculator
Cost per click (CPC): ad spend divided by clicks — for Google Ads, Meta, LinkedIn and more.
Cost per click = Ad spend ÷ Clicks
Also called cost per click · cpc formula
Digital Marketing
CPM Calculator
CPM (cost per thousand impressions) from ad spend and impressions, a standard metric for display and social ads.
CPM = Ad spend ÷ Impressions × 1000
Also called cost per mille · cost per thousand impressions
Digital Marketing
CPA Calculator
Cost per acquisition (CPA) — cost per conversion or sale — from total campaign spend and conversions.
CPA = Campaign spend ÷ Conversions
Also called cost per acquisition · cost per conversion
Digital Marketing
Cost Per Lead Calculator
Cost per lead (CPL): marketing spend divided by the number of leads generated.
Cost per lead = Marketing spend ÷ Leads
Also called cpl calculator · cost per lead
Digital Marketing
ROAS Calculator
Return on ad spend (ROAS) from ad revenue and spend, plus profit after product margin.
ROAS = ad revenue ÷ ad spend
Also called return on ad spend · roas formula
Digital Marketing
ROI Calculator
Return on investment (ROI) and annualized ROI from the amount invested and amount returned.
ROI = (return − cost) ÷ cost × 100
Also called return on investment · roi formula
Digital Marketing
Customer Acquisition Cost Calculator
Customer acquisition cost (CAC) from total sales and marketing spend and new customers acquired.
CAC = (sales + marketing spend) ÷ new cus…
Also called cac calculator · customer acquisition cost
Digital Marketing
Lead Conversion Rate Calculator
Lead-to-customer conversion rate: the percentage of leads that become paying customers.
Lead conversion rate = Customers won ÷ Le…
Also called lead to customer rate · lead to sale
Digital Marketing
Marketing Budget Calculator
Marketing budget as a percentage of revenue, split across channels by share — plus the implied customers from CAC.
Budget = revenue × %
Also called marketing spend · how much to spend on marketing
Key digital marketing formulas
| CTR | CTR = Clicks ÷ Impressions × 100 |
|---|---|
| Conversion Rate | Conversion rate = Conversions ÷ Visitors / clicks × 100 |
| CPC | Cost per click = Ad spend ÷ Clicks |
| CPM | CPM = Ad spend ÷ Impressions × 1000 |
| CPA | CPA = Campaign spend ÷ Conversions |
| Cost Per Lead | Cost per lead = Marketing spend ÷ Leads |
| ROAS | ROAS = ad revenue ÷ ad spend |
| ROI | ROI = (return − cost) ÷ cost × 100 |
| Customer Acquisition Cost | CAC = (sales + marketing spend) ÷ new customers |
| Lead Conversion Rate | Lead conversion rate = Customers won ÷ Leads × 100 |