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LTV:CAC Ratio Calculator

LTV to CAC ratio — how much lifetime value each acquisition dollar returns; 3:1 is a common target.

Enter values

Results update as you type.

Result

LTV : CAC

3.27 : 1

Healthy (3:1 or better).

About the LTV:CAC Ratio Calculator

LTV to CAC ratio — how much lifetime value each acquisition dollar returns; 3:1 is a common target.

Also known as: ltv cac, ltv to cac, unit economics ratio.

How to use this calculator

  1. Enter customer ltv, cac.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Ratio = LTV ÷ CAC

Worked example

Using the values pre-filled in the calculator above:

  • Customer LTV = 3,600
  • CAC = 1,100

the calculator returns:

  • LTV : CAC: 3.27 : 1