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Break-Even ROAS Calculator

The minimum return on ad spend (ROAS) needed to break even, from your profit margin before ad costs.

Also known as breakeven roas, minimum roas, target roas.

Enter values

Results update as you type.

Result

Break-even ROAS

2.5 ×

Max ad spend share of revenue
40%

About the Break-Even ROAS Calculator

The minimum return on ad spend (ROAS) needed to break even, from your profit margin before ad costs.

Also known as: breakeven roas, minimum roas, target roas.

How to use this calculator

  1. Enter profit margin before ads.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Break-Even ROAS formula

Break-even ROAS = 1 ÷ margin

Worked example

Using the values pre-filled in the calculator above:

  • Profit margin before ads = 40 %

the calculator returns:

  • Break-even ROAS: 2.5 ×
  • Max ad spend share of revenue: 40%