Lead Generation
Lead Conversion Rate Calculator
Lead-to-customer conversion rate: the percentage of leads that become paying customers.
Lead conversion rate = Customers won ÷ Le…
Also called lead to customer rate · lead to sale
Marketing & Growth · 9 calculators
Lead Generation Calculators
Lead conversion rate, cost per lead, leads needed to hit revenue goals, lead value, qualified lead rate and ROI.
Lead Generation
Cost Per Lead Calculator
Cost per lead (CPL): marketing spend divided by the number of leads generated.
Cost per lead = Marketing spend ÷ Leads
Also called cpl calculator · cost per lead
Lead Generation
Leads Needed Calculator
How many leads you need to hit a revenue goal, given average deal size and lead-to-customer rate.
Leads = (goal ÷ deal size) ÷ conversion r…
Also called lead goal calculator · how many leads do i need
Lead Generation
Lead Value Calculator
What each lead is worth: average customer value × lead-to-customer conversion rate.
Lead value = customer value × conversion …
Also called value per lead · worth of a lead
Lead Generation
Growth Rate Calculator
Growth rate between two values, and the average (compound) growth per period across several periods.
Total = end ÷ start − 1
Also called percent growth · growth rate formula
Lead Generation
Qualified Lead Rate Calculator
MQL or SQL rate: qualified leads as a percentage of all leads — lead quality at a glance.
Qualified lead rate = Qualified leads ÷ T…
Also called mql rate · sql rate
Lead Generation
Conversion Rate Calculator
Conversion rate: conversions (sales, sign-ups, leads) as a percentage of visitors or clicks.
Conversion rate = Conversions ÷ Visitors …
Also called cvr calculator · website conversion rate
Lead Generation
Funnel Conversion Calculator
Multi-step funnel analysis: step-by-step conversion, drop-off and overall conversion from visitors to customers.
Step rate = stage ÷ previous stage
Also called conversion funnel · funnel analysis
Lead Generation
ROI Calculator
Return on investment (ROI) and annualized ROI from the amount invested and amount returned.
ROI = (return − cost) ÷ cost × 100
Also called return on investment · roi formula
Key lead generation formulas
| Lead Conversion Rate | Lead conversion rate = Customers won ÷ Leads × 100 |
|---|---|
| Cost Per Lead | Cost per lead = Marketing spend ÷ Leads |
| Leads Needed | Leads = (goal ÷ deal size) ÷ conversion rate |
| Lead Value | Lead value = customer value × conversion rate |
| Growth Rate | Total = end ÷ start − 1 · Per period = (end ÷ start)^(1/n) − 1 |
| Qualified Lead Rate | Qualified lead rate = Qualified leads ÷ Total leads × 100 |
| Conversion Rate | Conversion rate = Conversions ÷ Visitors / clicks × 100 |
| Funnel Conversion | Step rate = stage ÷ previous stage · Overall = last ÷ first |
| ROI | ROI = (return − cost) ÷ cost × 100 |