About the Cost Per Lead Calculator
Cost per lead (CPL): marketing spend divided by the number of leads generated.
Also known as: cpl calculator, cost per lead, lead cost.
How to use this calculator
- Enter marketing spend, leads.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Open “Step-by-step” to see how the answer was worked out.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Cost per lead = Marketing spend ÷ Leads
Worked example
Using the values pre-filled in the calculator above:
- Marketing spend = 3,200
- Leads = 160
the calculator returns:
- Cost per lead: 20
Working
Cost per lead = 3,200 ÷ 160 = 20