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Digital Marketing Calculators

CTR Calculator

Click-through rate (CTR): clicks as a percentage of impressions for ads, emails and search results.

Enter values

Results update as you type.

Result

CTR

2.5%

Step-by-stepShow
  1. CTR = 450 ÷ 18,000 × 100 = 2.5%

About the CTR Calculator

Click-through rate (CTR): clicks as a percentage of impressions for ads, emails and search results.

Also known as: click through rate, ctr formula, email ctr, search ctr.

How to use this calculator

  1. Enter clicks, impressions.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Open “Step-by-step” to see how the answer was worked out.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

CTR = Clicks ÷ Impressions × 100

Worked example

Using the values pre-filled in the calculator above:

  • Clicks = 450
  • Impressions = 18,000

the calculator returns:

  • CTR: 2.5%

Working

  1. CTR = 450 ÷ 18,000 × 100 = 2.5%