About the Customer Acquisition Cost Calculator
Customer acquisition cost (CAC) from total sales and marketing spend and new customers acquired.
Also known as: cac calculator, customer acquisition cost, saas cac, cost to acquire customer.
How to use this calculator
- Enter marketing spend, sales spend, new customers.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
CAC = (sales + marketing spend) ÷ new customers
Worked example
Using the values pre-filled in the calculator above:
- Marketing spend = 30,000
- Sales spend = 20,000
- New customers = 250
the calculator returns:
- CAC: 200
- Total acquisition spend: 50,000