Social Media
Engagement Rate Calculator
Social media engagement rate by followers or by reach from likes, comments, shares and saves.
ER = engagements ÷ followers × 100
Also called social engagement rate · engagement rate formula
Marketing & Growth · 11 calculators
Social Media Calculators
Engagement rate for Instagram, TikTok and YouTube, follower growth, reach, impressions, CPM, RPM and watch time.
Social Media
Follower Growth Calculator
Follower growth rate over a period and a projection of followers at the same growth rate.
Growth = (end ÷ start)^(1/months) − 1
Also called audience growth rate · follower growth rate
Social Media
Reach Rate Calculator
Reach rate: unique accounts reached as a percentage of your followers for a post or campaign.
Reach rate = Accounts reached ÷ Followers…
Also called post reach rate · reach percentage
Social Media
Impression Rate Calculator
Impressions per follower and impression frequency (impressions ÷ reach) for a social post.
Impression rate = Impressions ÷ Followers…
Also called impressions per follower · frequency calculator
Social Media
Instagram Engagement Rate Calculator
Instagram engagement rate for a post or account from likes, comments, saves and shares — see how your content compares.
ER = engagements ÷ followers × 100
Also called instagram engagement · instagram er
Social Media
TikTok Engagement Rate Calculator
TikTok engagement rate for a post or account from likes, comments, shares and views — see how your content compares.
ER = engagements ÷ views × 100
Also called tiktok engagement · tiktok er
Social Media
YouTube Engagement Rate Calculator
YouTube engagement rate for a post or account from likes, comments and views — see how your content compares.
ER = engagements ÷ views × 100
Also called youtube engagement · youtube er
Social Media
YouTube CPM Calculator
YouTube CPM: advertiser spend per 1,000 monetized ad impressions, from revenue and monetized playbacks.
CPM = Ad revenue (gross) ÷ Monetized play…
Also called yt cpm · youtube cost per mille
Social Media
YouTube RPM Calculator
YouTube RPM (revenue per mille): creator earnings per 1,000 views, from total revenue and views.
RPM = Your revenue ÷ Views × 1000
Also called yt rpm · revenue per 1000 views
Social Media
YouTube Revenue Estimator
Estimate YouTube earnings from monthly views and RPM, plus sponsorship income — daily, monthly and yearly.
Ad revenue = views ÷ 1000 × RPM
Also called youtube money calculator · youtube earnings
Social Media
Video Watch Time Calculator
Total watch hours from views and average view duration — and how far you are from YouTube’s 4,000-hour threshold.
Watch hours = views × avg duration ÷ 60
Also called watch hours · youtube watch time
Key social media formulas
| Engagement Rate | ER = engagements ÷ followers × 100 |
|---|---|
| Follower Growth | Growth = (end ÷ start)^(1/months) − 1 |
| Reach Rate | Reach rate = Accounts reached ÷ Followers × 100 |
| Impression Rate | Impression rate = Impressions ÷ Followers × 100 |
| Instagram Engagement Rate | ER = engagements ÷ followers × 100 |
| TikTok Engagement Rate | ER = engagements ÷ views × 100 |
| YouTube Engagement Rate | ER = engagements ÷ views × 100 |
| YouTube CPM | CPM = Ad revenue (gross) ÷ Monetized playbacks / impressions × 1000 |
| YouTube RPM | RPM = Your revenue ÷ Views × 1000 |
| YouTube Revenue Estimator | Ad revenue = views ÷ 1000 × RPM |