About the Leads Needed Calculator
How many leads you need to hit a revenue goal, given average deal size and lead-to-customer rate.
Also known as: lead goal calculator, how many leads do i need, lead target.
How to use this calculator
- Enter revenue goal, average deal size, lead-to-customer rate.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Leads = (goal ÷ deal size) ÷ conversion rate
Worked example
Using the values pre-filled in the calculator above:
- Revenue goal = 250,000
- Average deal size = 5,000
- Lead-to-customer rate = 8 %
the calculator returns:
- Leads needed: 625
- Customers needed: 50