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Customer Lifetime Value Calculator

Customer lifetime value (CLV/LTV) from order value, purchase frequency, lifespan and gross margin.

Enter values

Results update as you type.

Result

Lifetime value (profit)

$504.00

Lifetime revenue
$840.00
Annual value
$280.00

About the Customer Lifetime Value Calculator

Customer lifetime value (CLV/LTV) from order value, purchase frequency, lifespan and gross margin.

Also known as: ltv calculator, lifetime value, customer ltv, cltv.

How to use this calculator

  1. Enter average order value, purchases per year, customer lifespan, gross margin.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

CLV = AOV × frequency × lifespan × margin

Worked example

Using the values pre-filled in the calculator above:

  • Average order value = 70
  • Purchases per year = 4
  • Customer lifespan = 3 years
  • Gross margin = 60 %

the calculator returns:

  • Lifetime value (profit): 504
  • Lifetime revenue: 840
  • Annual value: 280