Funnel
Funnel Conversion Calculator
Multi-step funnel analysis: step-by-step conversion, drop-off and overall conversion from visitors to customers.
Step rate = stage ÷ previous stage
Also called conversion funnel · funnel analysis
Marketing & Growth · 9 calculators
Funnel Calculators
Multi-stage funnel conversion, visitor-to-lead rate, drop-off, completion rate, funnel revenue and required traffic.
Funnel
Visitor-to-Lead Rate Calculator
Visitor-to-lead conversion rate: leads captured as a percentage of website visitors.
Visitor-to-lead rate = Leads ÷ Visitors ×…
Also called visitor to lead conversion · lead capture rate
Funnel
Lead Conversion Rate Calculator
Lead-to-customer conversion rate: the percentage of leads that become paying customers.
Lead conversion rate = Customers won ÷ Le…
Also called lead to customer rate · lead to sale
Funnel
Drop-Off Rate Calculator
Drop-off (abandonment) rate between two funnel steps and how many people you lose.
Drop-off = 1 − completed ÷ entered
Also called abandonment rate · funnel drop off
Funnel
Funnel Completion Rate Calculator
Share of users who complete a whole funnel (e.g. signup or checkout) out of those who started it.
Completion rate = Completed ÷ Started × 1…
Also called completion rate · checkout completion
Funnel
Funnel Revenue Calculator
Revenue a funnel produces from traffic, conversion rates at each step and average order value.
Revenue = traffic × Π step rates × AOV
Also called funnel revenue projection · revenue from traffic
Funnel
Cost Per Funnel Stage Calculator
Cost per visitor, lead, opportunity and customer from total spend and the count at each funnel stage.
Cost per stage = spend ÷ count at that st…
Also called cost per stage · funnel cost analysis
Funnel
Required Traffic Calculator
Website traffic needed to hit a sales or conversion goal given your conversion rate.
Traffic = goal ÷ conversion rate
Also called traffic needed · how much traffic do i need
Funnel
ROI Calculator
Return on investment (ROI) and annualized ROI from the amount invested and amount returned.
ROI = (return − cost) ÷ cost × 100
Also called return on investment · roi formula
Key funnel formulas
| Funnel Conversion | Step rate = stage ÷ previous stage · Overall = last ÷ first |
|---|---|
| Visitor-to-Lead Rate | Visitor-to-lead rate = Leads ÷ Visitors × 100 |
| Lead Conversion Rate | Lead conversion rate = Customers won ÷ Leads × 100 |
| Drop-Off Rate | Drop-off = 1 − completed ÷ entered |
| Funnel Completion Rate | Completion rate = Completed ÷ Started × 100 |
| Funnel Revenue | Revenue = traffic × Π step rates × AOV |
| Cost Per Funnel Stage | Cost per stage = spend ÷ count at that stage |
| Required Traffic | Traffic = goal ÷ conversion rate |
| ROI | ROI = (return − cost) ÷ cost × 100 |