Website Analytics
Bounce Rate Calculator
Bounce rate: single-page sessions as a percentage of all sessions on a page or site.
Bounce rate = Single-page sessions ÷ Tota…
Also called website bounce rate · bounce rate formula
Marketing & Growth · 9 calculators
Website Analytics Calculators
Bounce rate, exit rate, pages per session, session duration, conversion, returning visitors and revenue per visitor.
Website Analytics
Exit Rate Calculator
Exit rate of a page: exits divided by pageviews of that page.
Exit rate = Exits from page ÷ Pageviews o…
Also called page exit rate · exit percentage
Website Analytics
Pages Per Session Calculator
Average pages per session (or per user) from total pageviews and sessions.
Pages per session = Pageviews ÷ Sessions
Also called pageviews per session · pages per visit
Website Analytics
Average Session Duration Calculator
Average session duration from total engaged time and sessions, formatted in minutes and seconds.
Average = total time ÷ sessions
Also called session duration · avg time on site
Website Analytics
Conversion Rate Calculator
Conversion rate: conversions (sales, sign-ups, leads) as a percentage of visitors or clicks.
Conversion rate = Conversions ÷ Visitors …
Also called cvr calculator · website conversion rate
Website Analytics
Returning Visitor Rate Calculator
Share of visitors who return to your site, and the new-visitor share.
Returning visitor rate = Returning visito…
Also called returning visitors percentage · new vs returning
Website Analytics
Growth Rate Calculator
Growth rate between two values, and the average (compound) growth per period across several periods.
Total = end ÷ start − 1
Also called percent growth · growth rate formula
Website Analytics
Goal Completion Rate Calculator
Goal (key event) completion rate: completions as a percentage of sessions.
Goal completion rate = Goal completions ÷…
Also called goal conversion rate · key event rate
Website Analytics
Revenue Per Visitor Calculator
Revenue per visitor (RPV): total revenue divided by unique visitors — combines conversion rate and order value.
Revenue per visitor = Revenue ÷ Visitors
Also called rpv calculator · value per visitor
Key website analytics formulas
| Bounce Rate | Bounce rate = Single-page sessions ÷ Total sessions × 100 |
|---|---|
| Exit Rate | Exit rate = Exits from page ÷ Pageviews of page × 100 |
| Pages Per Session | Pages per session = Pageviews ÷ Sessions |
| Average Session Duration | Average = total time ÷ sessions |
| Conversion Rate | Conversion rate = Conversions ÷ Visitors / clicks × 100 |
| Returning Visitor Rate | Returning visitor rate = Returning visitors ÷ Total visitors × 100 |
| Growth Rate | Total = end ÷ start − 1 · Per period = (end ÷ start)^(1/n) − 1 |
| Goal Completion Rate | Goal completion rate = Goal completions ÷ Sessions × 100 |
| Revenue Per Visitor | Revenue per visitor = Revenue ÷ Visitors |