About the Lead Value Calculator
What each lead is worth: average customer value × lead-to-customer conversion rate.
Also known as: value per lead, worth of a lead, lead worth.
How to use this calculator
- Enter customer value (revenue or ltv), lead-to-customer rate, cost per lead (optional).
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Lead value = customer value × conversion rate
Worked example
Using the values pre-filled in the calculator above:
- Customer value (revenue or LTV) = 2,400
- Lead-to-customer rate = 10 %
- Cost per lead (optional) = 60
the calculator returns:
- Value per lead: 240
- ROI per lead: 300%