About the CPC Calculator
Cost per click (CPC): ad spend divided by clicks — for Google Ads, Meta, LinkedIn and more.
Also known as: cost per click, cpc formula, average cpc.
How to use this calculator
- Enter ad spend, clicks.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Open “Step-by-step” to see how the answer was worked out.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Cost per click = Ad spend ÷ Clicks
Worked example
Using the values pre-filled in the calculator above:
- Ad spend = 1,500
- Clicks = 980
the calculator returns:
- Cost per click: 1.53
Working
Cost per click = 1,500 ÷ 980 = 1.5306