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Digital Marketing Calculators

Marketing Budget Calculator

Marketing budget as a percentage of revenue, split across channels by share — plus the implied customers from CAC.

Also known as marketing spend, how much to spend on marketing, ad budget planner.

Enter values

e.g. paid search, social, content, events

Results update as you type.

Result

Annual marketing budget

$160,000.00

Monthly
$13,333.33
Customers at expected CAC
1,066

By channel

ChannelShareBudget
#140%64,000
#225%40,000
#320%32,000
#415%24,000

About the Marketing Budget Calculator

Marketing budget as a percentage of revenue, split across channels by share — plus the implied customers from CAC.

Also known as: marketing spend, how much to spend on marketing, ad budget planner.

How to use this calculator

  1. Enter annual revenue, marketing budget (% of revenue), channel split (%), expected cac (optional).
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Marketing Budget formula

Budget = revenue × %

Worked example

Using the values pre-filled in the calculator above:

  • Annual revenue = 2,000,000
  • Marketing budget (% of revenue) = 8 %
  • Channel split (%): 40, 25, 20, 15
  • Expected CAC (optional) = 150

the calculator returns:

  • Annual marketing budget: 160,000
  • Monthly: 13,333.33
  • Customers at expected CAC: 1,066