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Digital Marketing Calculators

Marketing Budget Calculator

Marketing budget as a percentage of revenue, split across channels by share — plus the implied customers from CAC.

Enter values

e.g. paid search, social, content, events

Results update as you type.

Result

Annual marketing budget

$160,000.00

Monthly
$13,333.33
Customers at expected CAC
1,066

By channel

ChannelShareBudget
#140%64,000
#225%40,000
#320%32,000
#415%24,000

About the Marketing Budget Calculator

Marketing budget as a percentage of revenue, split across channels by share — plus the implied customers from CAC.

Also known as: marketing spend, how much to spend on marketing, ad budget planner.

How to use this calculator

  1. Enter annual revenue, marketing budget (% of revenue), channel split (%), expected cac (optional).
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Budget = revenue × %

Worked example

Using the values pre-filled in the calculator above:

  • Annual revenue = 2,000,000
  • Marketing budget (% of revenue) = 8 %
  • Channel split (%): 40, 25, 20, 15
  • Expected CAC (optional) = 150

the calculator returns:

  • Annual marketing budget: 160,000
  • Monthly: 13,333.33
  • Customers at expected CAC: 1,066