About the YouTube CPM Calculator
YouTube CPM: advertiser spend per 1,000 monetized ad impressions, from revenue and monetized playbacks.
Also known as: yt cpm, youtube cost per mille.
How to use this calculator
- Enter ad revenue (gross), monetized playbacks / impressions.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Open “Step-by-step” to see how the answer was worked out.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
CPM = Ad revenue (gross) ÷ Monetized playbacks / impressions × 1000
Worked example
Using the values pre-filled in the calculator above:
- Ad revenue (gross) = 950
- Monetized playbacks / impressions = 120,000
the calculator returns:
- CPM: 7.92
Working
CPM = 950 ÷ 120,000 × 1000 = 7.9167