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Marketing & Growth · 9 calculators

Analytics Calculators

Growth rates, moving and weighted averages, percentage contribution, index numbers, variance and trend analysis.

Key analytics formulas

Growth RateTotal = end ÷ start − 1 · Per period = (end ÷ start)^(1/n) − 1
Average Growth RateAAGR = mean of period growth rates · CAGR = (last/first)^(1/n) − 1
Moving AverageSMA = mean of last n values · EMA = x·k + EMAₚᵣₑᵥ(1 − k), k = 2/(n+1)
Weighted Averagex̄w = Σ(wᵢ·xᵢ) / Σwᵢ
Percentage ContributionContribution = item change ÷ total change
Index NumberIndex = value ÷ base value × 100
Variance PercentageVariance % = (actual − budget) ÷ |budget|
Trend PercentageTrend % = value ÷ base-year value × 100
Forecast GrowthLeast-squares line y = a + b·t