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Lead Generation Calculators

Lead Conversion Rate Calculator

Lead-to-customer conversion rate: the percentage of leads that become paying customers.

Also known as lead to customer rate, lead to sale, lead conversion.

Enter values

Results update as you type.

Result

Lead conversion rate

7%

Step-by-stepShow
  1. Lead conversion rate = 42 ÷ 600 × 100 = 7%

About the Lead Conversion Rate Calculator

Lead-to-customer conversion rate: the percentage of leads that become paying customers.

Also known as: lead to customer rate, lead to sale, lead conversion, lead-to-customer-rate, lead-to-sale.

How to use this calculator

  1. Enter customers won, leads.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Open “Step-by-step” to see how the answer was worked out.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Lead Conversion Rate formula

Lead conversion rate = Customers won ÷ Leads × 100

Worked example

Using the values pre-filled in the calculator above:

  • Customers won = 42
  • Leads = 600

the calculator returns:

  • Lead conversion rate: 7%

Working

  1. Lead conversion rate = 42 ÷ 600 × 100 = 7%