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Lead Generation Calculators

Lead Conversion Rate Calculator

Lead-to-customer conversion rate: the percentage of leads that become paying customers.

Enter values

Results update as you type.

Result

Lead conversion rate

7%

Step-by-stepShow
  1. Lead conversion rate = 42 ÷ 600 × 100 = 7%

About the Lead Conversion Rate Calculator

Lead-to-customer conversion rate: the percentage of leads that become paying customers.

Also known as: lead to customer rate, lead to sale, lead conversion, lead-to-customer-rate, lead-to-sale.

How to use this calculator

  1. Enter customers won, leads.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Open “Step-by-step” to see how the answer was worked out.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Lead conversion rate = Customers won ÷ Leads × 100

Worked example

Using the values pre-filled in the calculator above:

  • Customers won = 42
  • Leads = 600

the calculator returns:

  • Lead conversion rate: 7%

Working

  1. Lead conversion rate = 42 ÷ 600 × 100 = 7%