About the Conversion Rate Calculator
Conversion rate: conversions (sales, sign-ups, leads) as a percentage of visitors or clicks.
Also known as: cvr calculator, website conversion rate, sales conversion, landing page conversion, app conversion rate, organic conversion rate.
How to use this calculator
- Enter conversions, visitors / clicks.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Open “Step-by-step” to see how the answer was worked out.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Conversion rate = Conversions ÷ Visitors / clicks × 100
Worked example
Using the values pre-filled in the calculator above:
- Conversions = 84
- Visitors / clicks = 3,200
the calculator returns:
- Conversion rate: 2.63%
Working
Conversion rate = 84 ÷ 3,200 × 100 = 2.625%