About the Funnel Conversion Calculator
Multi-step funnel analysis: step-by-step conversion, drop-off and overall conversion from visitors to customers.
Also known as: conversion funnel, funnel analysis, marketing funnel calculator.
How to use this calculator
- Enter people at each stage (top to bottom).
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Step rate = stage ÷ previous stage · Overall = last ÷ first
Worked example
Using the values pre-filled in the calculator above:
- People at each stage (top to bottom): 10000, 2400, 900, 260, 95
the calculator returns:
- Overall conversion: 0.95%