Funnel Conversion Calculator

Multi-step funnel analysis: step-by-step conversion, drop-off and overall conversion from visitors to customers.

Also known as conversion funnel, funnel analysis, marketing funnel calculator.

Enter values

Result

Overall conversion

0.95%

Stage by stage

Stage	People	Step conversion	Drop-off
1	10,000	—	—
2	2,400	24%	76%
3	900	37.5%	62.5%
4	260	28.9%	71.1%
5	95	36.5%	63.5%

Multi-step funnel analysis: step-by-step conversion, drop-off and overall conversion from visitors to customers.

Also known as: conversion funnel, funnel analysis, marketing funnel calculator.

Enter people at each stage (top to bottom).
The result updates instantly as you type — press Calculate (or Enter) at any time.
Review the breakdown shown under the main result.
Use Copy result or Share to save the answer or send a link with your inputs.

Step rate = stage ÷ previous stage · Overall = last ÷ first

Using the values pre-filled in the calculator above:

the calculator returns: