About the Required Traffic Calculator
Website traffic needed to hit a sales or conversion goal given your conversion rate.
Also known as: traffic needed, how much traffic do i need, conversion goal calculator, conversion-goal.
How to use this calculator
- Enter target conversions per month, conversion rate.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Required Traffic formula
Traffic = goal ÷ conversion rate
Worked example
Using the values pre-filled in the calculator above:
- Target conversions per month = 200
- Conversion rate = 2.5 %
the calculator returns:
- Visitors needed: 8,000
- Per day: 267