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Drop-Off Rate Calculator

Drop-off (abandonment) rate between two funnel steps and how many people you lose.

Also known as abandonment rate, funnel drop off, churn between steps.

Enter values

Results update as you type.

Result

Drop-off rate

37.5%

Users lost
900

About the Drop-Off Rate Calculator

Drop-off (abandonment) rate between two funnel steps and how many people you lose.

Also known as: abandonment rate, funnel drop off, churn between steps.

How to use this calculator

  1. Enter users entering step, users completing step.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Drop-Off Rate formula

Drop-off = 1 − completed ÷ entered

Worked example

Using the values pre-filled in the calculator above:

  • Users entering step = 2,400
  • Users completing step = 1,500

the calculator returns:

  • Drop-off rate: 37.5%
  • Users lost: 900