About the Drop-Off Rate Calculator
Drop-off (abandonment) rate between two funnel steps and how many people you lose.
Also known as: abandonment rate, funnel drop off, churn between steps.
How to use this calculator
- Enter users entering step, users completing step.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Drop-off = 1 − completed ÷ entered
Worked example
Using the values pre-filled in the calculator above:
- Users entering step = 2,400
- Users completing step = 1,500
the calculator returns:
- Drop-off rate: 37.5%
- Users lost: 900