About the Sales Target Calculator
Work backwards from a revenue target: deals, opportunities and leads needed given deal size and close rates.
Also known as: sales quota calculator, sales goal, pipeline calculator.
How to use this calculator
- Enter revenue target, average deal size, close rate (opps → won), lead → opportunity rate.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Leads = target ÷ deal size ÷ close rate ÷ qualification rate
Worked example
Using the values pre-filled in the calculator above:
- Revenue target = 600,000
- Average deal size = 15,000
- Close rate (opps → won) = 25 %
- Lead → opportunity rate = 20 %
the calculator returns:
- Deals needed: 40
- Opportunities needed: 160
- Leads needed: 800