About the Funnel Revenue Calculator
Revenue a funnel produces from traffic, conversion rates at each step and average order value.
Also known as: funnel revenue projection, revenue from traffic.
How to use this calculator
- Enter monthly traffic, step conversion rates (%), average order value.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Revenue = traffic × Π step rates × AOV
Worked example
Using the values pre-filled in the calculator above:
- Monthly traffic = 20,000
- Step conversion rates (%): 15, 30, 25
- Average order value = 90
the calculator returns:
- Monthly revenue: 20,250
- Customers: 225
- Revenue per visitor: 1.01