About the Visitor-to-Lead Rate Calculator
Visitor-to-lead conversion rate: leads captured as a percentage of website visitors.
Also known as: visitor to lead conversion, lead capture rate.
How to use this calculator
- Enter leads, visitors.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Open “Step-by-step” to see how the answer was worked out.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Visitor-to-lead rate = Leads ÷ Visitors × 100
Worked example
Using the values pre-filled in the calculator above:
- Leads = 360
- Visitors = 18,000
the calculator returns:
- Visitor-to-lead rate: 2%
Working
Visitor-to-lead rate = 360 ÷ 18,000 × 100 = 2%