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Website Analytics Calculators

Revenue Per Visitor Calculator

Revenue per visitor (RPV): total revenue divided by unique visitors — combines conversion rate and order value.

Enter values

Results update as you type.

Result

Revenue per visitor

$1.46

Step-by-stepShow
  1. Revenue per visitor = 38,000 ÷ 26,000 = 1.4615

About the Revenue Per Visitor Calculator

Revenue per visitor (RPV): total revenue divided by unique visitors — combines conversion rate and order value.

Also known as: rpv calculator, value per visitor.

How to use this calculator

  1. Enter revenue, visitors.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Open “Step-by-step” to see how the answer was worked out.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Revenue per visitor = Revenue ÷ Visitors

Worked example

Using the values pre-filled in the calculator above:

  • Revenue = 38,000
  • Visitors = 26,000

the calculator returns:

  • Revenue per visitor: 1.46

Working

  1. Revenue per visitor = 38,000 ÷ 26,000 = 1.4615