About the Cost Per Funnel Stage Calculator
Cost per visitor, lead, opportunity and customer from total spend and the count at each funnel stage.
Also known as: cost per stage, funnel cost analysis.
How to use this calculator
- Enter total spend, count at each stage.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Cost per stage = spend ÷ count at that stage
Worked example
Using the values pre-filled in the calculator above:
- Total spend = 12,000
- Count at each stage: 30000, 1200, 300, 60
the calculator returns:
- Cost per final conversion: 200