E-commerce
Profit Margin Calculator
Profit margin and markup from cost and selling price — or the price needed for a target margin.
Margin = (price − cost) ÷ price
Also called margin calculator · product margin
Business & Work · 12 calculators
E-commerce Calculators
Product margins, selling price, marketplace fees, profit per order, AOV, return rates and break-even ROAS.
E-commerce
Selling Price Calculator
Selling price from cost and a target profit margin (not markup), plus the resulting markup and profit.
Price = cost ÷ (1 − margin − fees)
Also called price from margin · retail pricing
E-commerce
Marketplace Fee Calculator
Seller fees and payout on marketplaces (Amazon, eBay, Etsy, Flipkart…) from commission %, fixed and payment fees.
Profit = price − fees − fulfilment − cost
Also called amazon fee calculator · etsy fee calculator
E-commerce
Profit Per Order Calculator
Contribution profit per e-commerce order after product cost, shipping, payment fees and ad cost per order.
Profit = AOV − COGS − shipping − fees − C…
Also called order profit · profit per sale
E-commerce
Average Order Value Calculator
Average order value (AOV): total revenue divided by the number of orders.
Average order value = Revenue ÷ Number of…
Also called average order value · aov formula
E-commerce
Cart Conversion Rate Calculator
Cart-to-order conversion rate and cart abandonment rate from carts created and orders completed.
Cart conversion rate = Completed orders ÷…
Also called cart abandonment rate · checkout conversion
E-commerce
Refund Rate Calculator
Refund rate: refunded orders (or revenue) as a percentage of all orders over a period.
Refund rate = Refunded orders ÷ Total ord…
Also called refund percentage · chargeback rate
E-commerce
Return Rate Calculator
Product return rate: units returned as a percentage of units sold — track quality and fit issues.
Return rate = Units returned ÷ Units sold…
Also called product return rate · returns percentage
E-commerce
Shipping Profit Calculator
Profit or loss on shipping: what customers pay vs your label, packaging and handling costs per order.
Shipping profit = charged − (label + pack…
Also called shipping margin · shipping charge vs cost
E-commerce
Break-Even ROAS Calculator
The minimum return on ad spend (ROAS) needed to break even, from your profit margin before ad costs.
Break-even ROAS = 1 ÷ margin
Also called breakeven roas · minimum roas
E-commerce
Discount Margin Calculator
Your margin after a discount and how many more units you must sell to earn the same profit.
Lift = old unit profit ÷ new unit profit …
Also called margin after discount · discount impact on profit
E-commerce
Markup Calculator
Markup percentage from cost and price, or the selling price for a desired markup — with the equivalent margin.
Price = cost × (1 + markup)
Also called markup percentage · markup pricing
Key e-commerce formulas
| Profit Margin | Margin = (price − cost) ÷ price · Price = cost ÷ (1 − margin) |
|---|---|
| Selling Price | Price = cost ÷ (1 − margin − fees) |
| Marketplace Fee | Profit = price − fees − fulfilment − cost |
| Profit Per Order | Profit = AOV − COGS − shipping − fees − CPA |
| Average Order Value | Average order value = Revenue ÷ Number of orders |
| Cart Conversion Rate | Cart conversion rate = Completed orders ÷ Carts created × 100 |
| Refund Rate | Refund rate = Refunded orders ÷ Total orders × 100 |
| Return Rate | Return rate = Units returned ÷ Units sold × 100 |
| Shipping Profit | Shipping profit = charged − (label + packaging + handling) |
| Break-Even ROAS | Break-even ROAS = 1 ÷ margin |
E-commerce questions
What is the difference between margin and markup?
Margin is profit as a share of the selling price; markup is profit as a share of cost. A $40 item sold for $65 has a 38.5% margin but a 62.5% markup.