About the Selling Price Calculator
Selling price from cost and a target profit margin (not markup), plus the resulting markup and profit.
Also known as: price from margin, retail pricing, how to price a product, margin to price.
How to use this calculator
- Enter cost per unit, target margin, payment / platform fee.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Price = cost ÷ (1 − margin − fees)
Worked example
Using the values pre-filled in the calculator above:
- Cost per unit = 18
- Target margin = 40 %
- Payment / platform fee = 0 %
the calculator returns:
- Selling price: 30
- Profit per unit: 12
- Markup: 66.67%