About the Price Decrease Calculator
New price after a percentage price cut, and the sales increase needed to keep the same gross profit.
Also known as: price cut, price reduction, lower price impact.
How to use this calculator
- Enter current price, unit cost, price cut.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Price Decrease formula
Volume increase = old margin ÷ new margin − 1
Worked example
Using the values pre-filled in the calculator above:
- Current price = 50
- Unit cost = 30
- Price cut = 10 %
the calculator returns:
- New price: 45
- Extra sales needed for same profit: 33.33%