Pricing
Selling Price Calculator
Selling price from cost and a target profit margin (not markup), plus the resulting markup and profit.
Price = cost ÷ (1 − margin − fees)
Also called price from margin · retail pricing
Business & Work · 10 calculators
Pricing Calculators
Cost-plus, markup and margin pricing, wholesale and retail prices, break-even and target-profit pricing.
Pricing
Cost-Plus Pricing Calculator
Cost-plus price: add labor, materials and overhead, then a markup percentage for the final price.
Price = total cost × (1 + markup)
Also called cost plus · cost plus markup
Pricing
Markup Calculator
Markup percentage from cost and price, or the selling price for a desired markup — with the equivalent margin.
Price = cost × (1 + markup)
Also called markup percentage · markup pricing
Pricing
Wholesale Price Calculator
Wholesale price from your production cost and margin, and the retail price stores will likely charge (keystone).
Wholesale = cost ÷ (1 − margin)
Also called wholesale pricing · wholesale margin
Pricing
Retail Price Calculator
Retail price from wholesale cost and a target retail margin, with a charm-pricing (.99) suggestion.
Retail = wholesale ÷ (1 − margin)
Also called retail markup · msrp calculator
Pricing
Break-Even Price Calculator (Per Unit)
Minimum price per unit to cover fixed and variable costs at a given sales volume.
Price = variable cost + fixed costs ÷ uni…
Also called minimum price · break even selling price
Pricing
Target Profit Price Calculator
Price per unit needed to reach a target profit given fixed costs, variable costs and volume.
Price = variable + (fixed + target profit…
Also called target pricing · price for profit goal
Pricing
Sale Price Calculator
Final sale price after a percentage or fixed-amount discount — how much you actually pay.
Sale = price − discount
Also called final price after discount · price after discount
Pricing
Price Increase Calculator
Apply a percentage price increase to one or many prices, or find the percent increase between an old and new price.
New = old × (1 + p/100)
Also called price rise · raise prices by percent
Pricing
Price Decrease Calculator
New price after a percentage price cut, and the sales increase needed to keep the same gross profit.
Volume increase = old margin ÷ new margin…
Also called price cut · price reduction
Key pricing formulas
| Selling Price | Price = cost ÷ (1 − margin − fees) |
|---|---|
| Cost-Plus Pricing | Price = total cost × (1 + markup) |
| Markup | Price = cost × (1 + markup) |
| Wholesale Price | Wholesale = cost ÷ (1 − margin) · Retail ≈ wholesale × 2 |
| Retail Price | Retail = wholesale ÷ (1 − margin) |
| Break-Even Price Calculator (Per Unit) | Price = variable cost + fixed costs ÷ units |
| Target Profit Price | Price = variable + (fixed + target profit) ÷ units |
| Sale Price | Sale = price − discount |
| Price Increase | New = old × (1 + p/100) |
| Price Decrease | Volume increase = old margin ÷ new margin − 1 |