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Target Profit Price Calculator

Price per unit needed to reach a target profit given fixed costs, variable costs and volume.

Enter values

Results update as you type.

Result

Required price

$27.00

About the Target Profit Price Calculator

Price per unit needed to reach a target profit given fixed costs, variable costs and volume.

Also known as: target pricing, price for profit goal.

How to use this calculator

  1. Enter fixed costs, variable cost per unit, expected units, target profit.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Price = variable + (fixed + target profit) ÷ units

Worked example

Using the values pre-filled in the calculator above:

  • Fixed costs = 24,000
  • Variable cost per unit = 14
  • Expected units = 3,000
  • Target profit = 15,000

the calculator returns:

  • Required price: 27