About the Retail Price Calculator
Retail price from wholesale cost and a target retail margin, with a charm-pricing (.99) suggestion.
Also known as: retail markup, msrp calculator, retail margin.
How to use this calculator
- Enter wholesale cost, retail margin.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Retail = wholesale ÷ (1 − margin)
Worked example
Using the values pre-filled in the calculator above:
- Wholesale cost = 22
- Retail margin = 50 %
the calculator returns:
- Retail price: 44
- Charm price: 43.99
- Profit: 22