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Wholesale Price Calculator

Wholesale price from your production cost and margin, and the retail price stores will likely charge (keystone).

Enter values

Results update as you type.

Result

Wholesale price

$20.00

Suggested retail price
$40.00
Your profit per unit
$10.00

About the Wholesale Price Calculator

Wholesale price from your production cost and margin, and the retail price stores will likely charge (keystone).

Also known as: wholesale pricing, wholesale margin, keystone pricing.

How to use this calculator

  1. Enter production cost, your wholesale margin, retail multiplier.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Wholesale = cost ÷ (1 − margin) · Retail ≈ wholesale × 2

Worked example

Using the values pre-filled in the calculator above:

  • Production cost = 10
  • Your wholesale margin = 50 %
  • Retail multiplier = 2 ×

the calculator returns:

  • Wholesale price: 20
  • Suggested retail price: 40
  • Your profit per unit: 10