About the Goal Completion Rate Calculator
Goal (key event) completion rate: completions as a percentage of sessions.
Also known as: goal conversion rate, key event rate.
How to use this calculator
- Enter goal completions, sessions.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Open “Step-by-step” to see how the answer was worked out.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Goal completion rate = Goal completions ÷ Sessions × 100
Worked example
Using the values pre-filled in the calculator above:
- Goal completions = 640
- Sessions = 21,000
the calculator returns:
- Goal completion rate: 3.05%
Working
Goal completion rate = 640 ÷ 21,000 × 100 = 3.0476%