About the Sales Win Rate Calculator
Win rate of closed deals: won ÷ (won + lost), excluding deals still open in the pipeline.
Also known as: deal win rate, win loss ratio sales.
How to use this calculator
- Enter deals won, deals lost.
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Win rate = won ÷ (won + lost)
Worked example
Using the values pre-filled in the calculator above:
- Deals won = 22
- Deals lost = 38
the calculator returns:
- Win rate: 36.67%
- Win : loss: 22 : 38