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Customer Metrics Calculators

Customer Growth Calculator

Net customer growth rate after churn, and the customer count projected forward month by month.

Enter values

Results update as you type.

Result

Customers after period

2,878

Steady-state customers
6,000
Growth
91.85%

About the Customer Growth Calculator

Net customer growth rate after churn, and the customer count projected forward month by month.

Also known as: customer base growth, net customer growth.

How to use this calculator

  1. Enter customers now, new customers per month, monthly churn, months ahead.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Cₙ₊₁ = Cₙ(1 − churn) + new

Worked example

Using the values pre-filled in the calculator above:

  • Customers now = 1,500
  • New customers per month = 180
  • Monthly churn = 3 %
  • Months ahead = 12

the calculator returns:

  • Customers after period: 2,878
  • Steady-state customers: 6,000
  • Growth: 91.85%