About the Click Calculator
Expected clicks from impressions and CTR, or from budget and CPC, with the resulting cost.
Also known as: expected clicks, clicks from ctr, clicks from budget.
How to use this calculator
- Enter impressions, ctr, cpc (optional).
- The result updates instantly as you type — press Calculate (or Enter) at any time.
- Review the breakdown shown under the main result.
- Use Copy result or Share to save the answer or send a link with your inputs.
Formula
Clicks = impressions × CTR
Worked example
Using the values pre-filled in the calculator above:
- Impressions = 50,000
- CTR = 2 %
- CPC (optional) = 0.9
the calculator returns:
- Clicks: 1,000
- Cost: 900