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DAU/MAU Ratio Calculator

Stickiness ratio (DAU ÷ MAU): how many monthly users come back daily — a core app engagement metric.

Enter values

Results update as you type.

Result

DAU/MAU

20%

Good stickiness for most apps.

Average active days per user / month
6

About the DAU/MAU Ratio Calculator

Stickiness ratio (DAU ÷ MAU): how many monthly users come back daily — a core app engagement metric.

Also known as: stickiness ratio, dau mau, daily active users, monthly active users, dau, mau.

How to use this calculator

  1. Enter average daily active users, monthly active users.
  2. The result updates instantly as you type — press Calculate (or Enter) at any time.
  3. Review the breakdown shown under the main result.
  4. Use Copy result or Share to save the answer or send a link with your inputs.

Formula

Stickiness = DAU ÷ MAU

Worked example

Using the values pre-filled in the calculator above:

  • Average daily active users = 12,000
  • Monthly active users = 60,000

the calculator returns:

  • DAU/MAU: 20%
  • Average active days per user / month: 6